Journal
Welcome to the Journal, a running collection of design notes, project stories and the things I’ve learned helping businesses across Stirling and Central Scotland sharpen up their branding. It’s part behind-the-scenes, part practical advice and part “here’s what actually works” in the world of graphic design.
If you’re looking for real examples, honest insight and a bit of creative inspiration for your own business, you’ll find plenty to scroll through.
Reality Check: Chaos Fuels Creativity
In the realm of creativity, it's often the most unexpected moments of chaos that serve as the fertile ground for brilliant ideas. The hustle and bustle of family life, the cacophony of daily routines, and the juggling of responsibilities all have their place in the creative process.
Reality Check: Branding Is A Waste Of Money
First, let's define branding. Branding is more than just a logo or a color scheme. It's the emotional connection that customers have with a company or a product. It's the perception people have of your business and the trust they have in your brand.