Services
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Campaign & Rollout Systems
Structured campaign design built to scale across print, digital and motion. I work with marketing and communications teams to develop campaign identities, visual frameworks and multi-channel asset suites that remain consistent from launch through full rollout. Whether delivering internal communications, public engagement campaigns or national initiatives, the focus is clarity, alignment and execution that holds up under pressure.
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Brand Systems & Identity Design
Beyond standalone logo design, I build complete brand systems designed to scale. This includes visual identity development, typography systems, colour frameworks and brand guidelines that support internal teams and external communications. Ideal for organisations evolving their positioning or aligning brand consistency across departments and touchpoints.
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Corporate & Information Design
Clear, structured corporate design for complex environments. From annual reports and stakeholder presentations to policy documents and public-facing publications, I specialise in translating detailed information into accessible, cohesive visual communication. Designed for organisations operating in regulated or multi-stakeholder environments.
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Embedded Design Support
Flexible freelance design support for in-house marketing teams requiring additional capacity. I provide embedded campaign and brand support on a monthly or project basis, ensuring continuity across evolving communications. Remote-first, with on-site collaboration available across Stirling, Scotland and the wider UK where required.
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Presentation & Stakeholder Communications
Strategic presentation design for internal leadership teams, board reporting and investor-facing communications. I create structured, visually aligned presentation systems that support clarity and confidence in high-stakes environments.
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Motion & Multi-Channel Content
Supporting campaign rollout through motion graphics, social content and digital assets that extend brand systems into dynamic formats. Designed to integrate seamlessly with existing marketing strategies and maintain consistency across every channel.
Trust the Process
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Clarity
Every project begins with alignment. We define objectives, audiences, stakeholders and success criteria before any design work starts. Whether through workshops, structured brief sessions or campaign planning conversations, the goal is simple: solve the right problem from the outset.
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Execution
Once approved, assets are delivered in structured, implementation-ready formats. I support internal teams during rollout where required, ensuring clarity and consistency across every touchpoint. Remote by default, with on-site collaboration available when it adds value.
02
Structure
With direction set, I build the framework. Campaign systems, brand guidelines and asset hierarchies are developed to ensure consistency across print, digital and motion. Concepts are presented clearly, refined collaboratively and tested against real-world applications before sign-off.