Laying the Groundwork: Kelsey Ewen Coaching

The Importance of Proof-of-Concept Shoots in Lifestyle Photography: Laying the Groundwork for Bigger Projects

Over the holidays, I had the opportunity to work with Kelsey Ewen Coaching on a quick proof-of-concept shoot. With the gym quieter than usual during this time, it seemed like the perfect opportunity to test ideas for an upcoming full-day session.

While the shoot was shorter than a typical session and took place in a public gym, it provided a valuable foundation for our bigger plans. These types of shoots are essential not just for getting a few good shots, but for gathering information, experimenting, and refining ideas. They help me plan ahead, ensuring we maximise the time and quality of the main shoot.

Working in a Public Gym: Overcoming Challenges

When shooting in a public gym, there are always some unique challenges. For one, it’s a constant battle to avoid capturing active gym-goers in the background—particularly when the gym is in use. These distractions can pull focus from the subject of the shoot and complicate the creative process. But it's not just about dodging people; lighting becomes an issue too. The gym had harsh, varying lighting that changed from section to section, and without any additional lighting or flash, I had to rely on natural light as much as possible.

This kind of setup forces you to think creatively. Rather than just relying on the basics, I had to experiment with different angles and poses, moving quickly to ensure we captured the best moments despite the less-than-ideal conditions. This adaptability is a crucial part of lifestyle photography—working with what you have and making it look effortless. Despite the limitations, I feel that lifestyle shoots thrive in environments like these. They bring an authenticity to the images that you simply can’t replicate in a controlled studio space.

Gathering Insights for the Bigger Shoot

The proof-of-concept session wasn't just about taking a few photos; it was a chance to gather insights for the upcoming full-day shoot. We used this session to test ideas, see what worked, and determine what needed refinement. It's a critical step in ensuring the main shoot runs smoothly. The goal isn’t just to create good shots, but to maximise the efficiency of the day itself.

This session allowed us to see which angles and poses resonated most, and it helped fine-tune the overall concept for the larger shoot. The result? We’re now better equipped to plan the full-day session, which will take place in a private gym where we’ll have more control over the environment and lighting. This gives us the opportunity to really hone in on the finer details, ensuring we capture everything to the highest possible standard.

Proof-of-concept shoots are a staple in my process. These initial sessions might seem like a small part of a larger plan, but they’re invaluable for fine-tuning the overall direction. By running through concepts and testing ideas in real-world settings, we’re better prepared to maximise time, resources, and output during the main shoot.

These shoots aren't just about getting a few shots for the portfolio—they help lay the groundwork for something bigger. They inform the overall vision and help establish a clearer direction. The images from the proof-of-concept session already serve as valuable promotional material for Kelsey Ewen Coaching, providing immediate content that aligns with the larger brand messaging.

Why Lifestyle Photography Works for Me

As a photographer, lifestyle shoots like this are where I feel truly comfortable. There's an organic, raw energy that comes with capturing people in real settings, doing what they love. It’s not about overly stylised images or perfect setups; it's about showing the natural flow of everyday life. In lifestyle photography, authenticity is key, and that's what I aim to capture with every shot.

Lifestyle photography, especially in fitness environments, offers so much room for creativity. The interaction between light, movement, and personality is what draws me to it. You can capture so much emotion and connection through a single frame—something I believe adds real value to my client’s brand.

Planning for the Full Shoot: Maximising Time and Results

Looking ahead to the full-day shoot in a private gym, the groundwork laid during this smaller session will pay off. Not only will we have control over the lighting and environment, but we’ll also have a clearer vision of the shots and angles that will deliver the most compelling results. Planning is key in ensuring we make the most of the day, avoid wasting time, and get the shots that will truly speak to Kelsey’s audience.

By carefully mapping out the flow of the day and testing ideas beforehand, we can be more efficient and effective. Whether it's choosing the best lighting, positioning, or props, each element will be more purposeful because we've already had a chance to see what works.

The Value of Process in Photography

This whole process—from proof-of-concept shoot to full shoot—reinforces the value of planning, adaptability, and learning. Every shot taken, every test run, brings you closer to capturing the perfect moment. For me, this is where the magic of lifestyle photography lies—capturing real people in real moments, with authenticity and creativity at the forefront.

As a photographer based in Scotland, I’m always looking to push the boundaries of what lifestyle photography can be. Whether it’s fitness, personal branding, or lifestyle in any other setting, I thrive on creating images that resonate with both the subject and their audience.

If you’re looking for lifestyle photography that captures genuine moments, tell the story of your brand, and helps you connect with your audience, let’s chat.