Behind the Scenes: Curling Creativity

British Curling's Paralympic Recruitment campaign was a thrilling opportunity for me as a Graphic Designer in Stirling. Collaborating with them on this impactful project allowed me to weave creativity into their inspiring "Push Yourself" video's visual elements.

From captivating flyers to impressive roller banners, my mission was clear: to harmonize these materials with the campaign's underlying message. The challenge was maintaining visual consistency across diverse platforms, and after some creative twists and turns, the final results exceeded expectations.

One of the main goals of this project was to align the campaign with the recently released "Push Yourself" video. I meticulously crafted materials for both print and digital use, ensuring they resonated with the campaign's thematic elements. From flyers to roller banners and beyond, the aim was to create an engaging and cohesive representation.

My role encompassed crafting materials for print and digital use, all centered around the campaign's thematic elements. From flyers to roller banners and beyond, the goal was to create an engaging and cohesive representation. This alignment was crucial for conveying the campaign's inspirational message effectively.

The graphics I designed played a pivotal role in capturing the essence of British Curling's Paralympic Recruitment campaign. Each piece was carefully tailored to maintain the campaign's identity and ensure that it made a lasting impression.

Now, as a Graphic Designer based in Stirling, I'm excited to share this remarkable project that allowed me to blend creativity with purpose. It's a testament to how powerful design can amplify a message and make a real impact.

Stay tuned for the full project showcase on my website. In the meantime, check out the fantastic campaign launch article here