At Studio Off Kilter, we understand the importance of a strong and memorable brand. That's why we were proud to have worked with Drift Vintage back in 2019 to create a brand package that truly captured the essence of their business. Drift Vintage, which specializes in sourcing and selling vintage clothing and homeware online, came to us with the goal of creating a bold and easily recognizable brand. And that's exactly what we delivered.

Fast forward four years and Drift Vintage approached us once again, this time with the goal of refreshing their brand. Over the years, the business had evolved and grown, and it was time for the brand to reflect that change. The aim of the rebranding was to maintain the boldness of the original brand, but add a fun and colorful aspect to it. The biggest part of this process was dropping the word "vintage" from the name, as the brand had come to represent so much more than just vintage clothing and homeware. The partnership behind the brand, "This and That" was also brought into focus to play up the fun aspect and give the brand a new direction.